Fastest copywriting job?

Everyone knows that it’s always rush rush rush in an advertising agency, so when an account manager approached Creative Director Alvin Chia in his early role as an entry level account executive to help write some presentable copy for a shopping centre parking ticket (which had to be presented to the client in the next hour!) he knew he had to deliver fast.

Thankfully, the client approved the copy as it was submitted. If the meeting had skidded off the intended path and crashed, it might have convinced him to choose a different career altogether and not be part of Ideas Dispenser today!

Below is the finished product, see if your local multi-storey carpark ticket matches up. If not, maybe they should be driving right up to our offices then…

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