Marketing with an Asian flavour

With Chinese New Year and the year of the Rabbit around the corner, it’s timely that we dug out this email campaign that Creative Director Alvin Chia had done in a previous marketing role.

Some marketers may be apprehensive when they talk about a foreign culture, but the below shows that there’s no need to go into culture shock when crafting a marketing message with an Asian theme. With so many Asian references in film, literature and popular culture, the smart marketer should have enough vocablulary to make the marketing message accessible to an Asian or non-Asian audience.

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