Selling European Fashion Requires Living European Style

We count ourselves VERY lucky to have worked, collaborated and partnered with global fashion brands such as Calvin Klein, Marc Jacobs, DKNY and most recently, hit the jackpot with Hermès.

True, having a decade worth of marketing experience helps us to attract and secure top brand projects, but we think, in a huge part, it has to do with the fact our Creative Director has made it his personal life project to travel, immerse and spend a lot of quality time in the European trendsetting, fashion capitals of the world where the DNA, stories of these brands are based, in order to understand these hugely successful and recognisable brands.

One thing we’ve never mentioned before, apart from planning, executing all the marketing projects that are featured here, our Creative Director also moonlights as a fashion stylist, handpicking European brands that fit the aesthetic and style of his fashion styling clients. So he knows firsthand, what it means to market these brands from the boardrooms of their head offices, creative agencies as well as to sell them to the end consumer in the boutique.

He’s gathered a selection of his most relevant OOTDs from his travels to Paris, Rome, Florence and Venice, most are over 10 years old and still look surprisingly stylish, timeless and relevant today. Most importantly, the outfits seem to be suggest that he’s lived there, dressed to the architectural grandeur, culture and style of these beautiful cities and its people. It’s really all about credibility, when people rich or not so rich, stylish or less so buy European brands, that’s part or ALL of the end result that they want to achieve when they buy European brands. So what better way for a fashion stylist or a marketer to prove his grasp of this than to let his outfits demonstrate it? Wanna market luxury European brands, well, it may be good to starting looking like you KNOW, LIVED and BREATHED these brands. From Paris, Rome, Florence, Venice with love…

PARIS

Alvin Chia Melbourne in Paris Seine 2009 Street Style Stylist

By the Seine, wearing vintage blazer, Prada leather tote bag, H&M scarf and jeans, 2009

Alvin Chia Melbourne in Paris Louvre 2009 Street Style Stylist

At the Louvre Museum, wearing vintage blazer, Balenciaga scarf, H&M jeans,
Prada leather tote bag, 2009

Alvin Chia Melbourne in Paris Eiffel Tower 2007 Street Style Stylist

At the Eiffel Tower, wearing heaps of vintage! 2007

Florence, Italy

The Florence Duomo

Alvin Chia Melbourne in Florence Italy Duomo 2016 Street Style Stylist

Outside the Florence Duomo, wearing vintage double breasted blazer, Miu Miu belt, vintage Fendi clutch bag, ASOS flip round sunglasses, vintage Prada shoes, 2016

Alvin Chia Melbourne in Florence Borgo Pinti Italy 2016 Street Style Stylist

At a church on Borgo Pinti, wearing H&M suit and T shirt, vintage tassel loafers, 2016

Venice, Italy

Alvin Chia Melbourne in Venice Piazza San Marco 2008 Street Style Stylist

At Piazza San Marco, wearing vintage trench coat, H&M jeans, vintage Prada shoes, 2008

Alvin Chia Melbourne in Venice 2007 Venezia Street Style Stylist

By the canals of Venice, wearing vintage teal jumper, H&M jeans, vintage Prada shoes, 2007

At Piazza San Marco, wearing Cheap Monday trench, H&M high neck top and jeans, Prada waist pouch and loafers, 2018

Rome, Italy

Alvin Chia Melbourne in Rome Roma Colosseum 2007 Street Style Stylist

At the Colosseum, wearing vintage vest, Polo Ralph Lauren satchel bag, H&M jeans, 2007

Alvin Chia Melbourne in Rome Roma 2008 Street Style Stylist

Close to Piazza Navona, wearing vintage duffle coat, H&M jeans, vintage Prada shoes, 2008

Trevi fountain Fountanan di Trevi in Rome Roma

Alvin Chia Melbourne in Rome Roma Pathenon 2016 Street Style Stylist

In front of the Pantheon, wearing H&M suit, vintage Fendi clutch bag, 2016

Alvin Chia Melbourne in Rome Roma Colosseum 2016 Street Style Stylist

Before the Colosseum, wearing Jean Paul Gaultier X Target Australia shirt, vintage Fendi clutch bag, ASOS flip round sunglasses, vintage Prada shoes, Tag Heuer watch, 2016