We recently attended the book signing event of Giuseppe Santamaria and his newly published book Men in this town, an extension of his men’s street style blog of the same title at Henry Bucks on Collins Street Melbourne. Since 2010, Sydney based blogger Giuseppe has been photographing stylish men in cities around the world. Following the book deals of other top bloggers the likes of The Sartorialist and The Facehunter, it’s great that Men in this Town, all Aussie homegrown can sit next to these overseas titles, no, not just in anyone’s browser bookmark, but physically on your bookshelf or coffee table.
Speaking to Giuseppe at the event, even though he’s absolutely humble about the progression of his online blog to offline book, we cannot reiterate how big a deal this is in our digital age where print products have to meet the toughest of criteria, justify a unique value in the print medium and address a supposedly diminishing print consuming audience, in order to be published.
We’ve always been a big champion of the hashtag #printisnitdead on our Twitter feed, and as mentioned in our earlier post, having work in print especially when it’s backed by a publishing house, is ultimate proof your words and pictures are not online self-published ramblings that merely exist (read: lost) in Internet space. We’ve got work published in magazines, no book deals yet, that’s why we’re in awe of what the gentlemanly, soft spoken Giuseppe has achieved: no egos, just great pictures, street style and interesting subjects from his online blog to win over his publishers Hardie Grant. The word is, there’s a second book in the works already. Two books! Even the most over-achieving, social media darling blogger will have trouble beating that.
Hey, we’re marketers so we love personalisation. How’s this, a personalised note inside the front cover? #Printisnotdead, surely!
Visit meninthistown.com or follow Giuseppe on Instagram @giuseppeinthistown and on Twitter @meninthistown.
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