Another in-store event, you may think, but this one raised the stakes and the temperature. We got to manage the store re-launch party for funky lingerie brand La Senza in Singapore, and it was traffic stopping, models galore, looking at the pictures below.
There was finger food going around, drinks, DJ Nicole Chen spinning the party tunes and of course the fashion presentation with the models. We couldn’t be more impressed with the models, they really worked the crowds, taking friendly snaps with shoppers and passers-by and almost naturally, the lines at the cashier started to go on and on, for hours and hours! So clearly, the event hit the formula for holding a great in-store fashion event.
The other highlight was well-loved radio DJ Jean Danker (pictured far right above) the emcee for the party, who was tirelessly engaging the shoppers with a live roving vox pop coupled with live social media feed. Really, very soon, she was best buds with the models and the shoppers. That’s what marks a great host and emcee we think.
We would like to thank Anisha from La Senza from being such a lovely client and stylist Jerome (mentioned in our previous ck Calvin Klein event also) for choreographing the fashion presentation.