Marketers are usually in agreement that it’s getting harder to come up with good business and brand names, that’s because they’re registered, patented or trademarked by someone else already. But that doesn’t mean decent names are no longer possible. That’s why we couldn’t excuse the following business name in a shopping mall during our Singapore outpost recently that disturbed us as much as it amused us.
If someone can be suddenly slim, they can also suddenly put back all the weight they lost. Surely there has to be a name that is more elegant in its expression of weight loss, less problematic and less likely to be the fat butt of jokes (you know they deserve the pun) amongst marketers than the one chosen.