We have to applaud Panasonic for the execution of their new air conditioning “Sleepwalker” TV ad. Not because it’s an exceptional ad, but their decision to launch the campaign so early in the Australian spring on free-to-air tellies is great timing. At a time when most air conditioning brands have no presence on tellies whatsoever (because they tend to launch their TV campaigns closer to summer), Panasonic has literally blown the competition away, no sweat.
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