Let the potential of paper POP-UP!

In this digital age, we’re always seeking out projects that champion the romanticism of paper and the printed medium. That’s why when Creative Director Alvin Chia found this Pop-Up Book (bet you didn’t think they still exist!) of Moby Dick by Sam Ita in the bargain bins of Borders, he couldn’t have anticipated the mastery of paper it contained.

The last page of the book even requires you to peer into a pop-up paper telescope to find out if the protagonist survives being shipwrecked at sea or not. This is one instance where you can say that the book is made of “gripping material”, literally.

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