How do you spruce up the identity of a business that’s all about cleaning and chores? How do you help one home cleaning business dust away the competition with its brand? By asking the question “Why do people clean?”. Most would think, well, people clean because they want to keep clean. But it’s because they care, that’s why they clean.
And that is the angle Ideas Dispenser has recommended to Doletha House & Garden Services, when asked to rebrand their logo and identity, by applying the value proposition “Caring for your home as much as you do”. See how their brand scrubs up in their new business card below.