On Friday 23 March 2018, we attended a pop up artist event at Top Melbourne hair salon Rakis on Collins, because it was conceptualised and organised none other than by our own Creative Director, of course we had to be present to lend our support.
The event came about because our Creative Director was managing the in-salon artist program for the salon. The program involved exhibiting the artworks of emerging artists for sale in the salon, and having seen the work of Brendan Hartnett at the NGV Top Arts 2017 exhibition at Federation Square, he saw a good fit for Brendan and the salon.
So after approaching Brendan and months of preparation, Brendan‘s new artworks, specially painted for the salon were exhibited at the end of November 2017. The above postcard was also printed (in limited quantities) and designed by us to launch Brendan‘s residency in the salon.
We’re really glad that the artwork featured in the postcard was also sold during the residency, as it was easily the most popular and talked about piece by Brendan between the staff and clients of the salon. But back to the event, it was designed to fulfill a number of objectives below:
- To allow potential buyers of Brendan‘s work to meet the artist behind the art, as a way to create a closer relationship, affinity between buyer and artist, that may help to compel a purchase
- Change the viewing experience of the hair salon clients of the exhibited artworks, by placing the artist in the same space
- Via a live sketch component by Brendan during the event, create LIVE participation from the salon’s clients
- Use the one-off event as an incentive to increase salon appointments
So how did the event go on Friday 23 March 2018? What a question, have you seen our past event work? It was everything we expected. Check out the pictures below, happily snapped by Georg Zielke, the event’s roving photographer.
It was also great to see some lovely feedback to the postcards on Instagram.
Still on the postcard, the image of the artwork is untitled, but on the day of the event, our Creative Director quizzed Brendan on the identity of his subject, and very reluctantly he revealed that it is a self-portrait! It’s not a self-portrait of exact likeness, but inspired by his own facial features.
There are a few people that Creative Director Alvin Chia would like to thank for the successful execution of the event. Of course Georg Zielke @georgzielkedesign for his photography, videographer for the event Sam Johnston, the Rakis on Collins team and most importantly artist Brendan Hartnett.