Melbourne was recently named the world’s most liveable city by The Economist, six years consecutively. We always knew that living and working in Melbourne, we had it good, but we didn’t know we had it that good in comparison to the rest of the world.
One thing we’re sure that helped the city make it to the top of the liveability ranks are the really photogenic streets, laneways and suburbs. The mix of old heritage Victoriana, high gloss modern architecture and nordic hipster aesthetic evoked by Melbourne’s streetscape makes the city and its suburbs constantly inspired and lively for residents and visitors alike.
Just look at the how the streets of South Melbourne and Melbourne CBD set the scene for some seriously cool OOTD (outfit of the day) fashion shots of our creative director.