We’re not shy to say we’re BIG fans of the concept store Merci in Paris. We’ve previously done a post about them, proclaiming them “Masters of Retail“. This time, we go behind the scenes to see what exactly the Merci team do, to achieve such retail excellence, establishing themselves on the global stage as a retail destination.
Merci recently published this video, sharing with everyone the concepts, thought processes, inspiration and execution of their SO WAX exhibition.
SO WAX is a pop up exhibition that celebrates the happy, coloured wax prints usually associated with Africa. Completely designed within the Merci team, they’ve presented a fashion collection plus jewellery and homewares that is representative of the dynamism and energy of young African designers today. Well, without further ado, let’s hear and see it from them directly…
SO WAX by Merci Paris from mercishopparis on Vimeo.
Check out the range of merchandise here
Image source: http://www.merci-merci.com
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