Let’s get real, Valentine’s Day today is all commercial, we should know because it’s us marketers who made it so huge. Florists and chocolate retailers, jewelry brands and shops, restaurants all benefit from it. Why don’t other retailers jump on the bandwagon, why get left out?
We want other items to get in on the action, things that last longer and are more practical than the bouquet of roses, like a watch (“our love is timeless”), a wallet (“for richer or poorer, this wallet, like our love, will always be here”) or a handbag (“we’ll always go hand in hand”). The gesture, the expression of love is always more enduring than the actual gift, so why not then give a gift where you find your own meaning to it?
We’ve shortlisted a few here from our favourite local retailer which also happens to be a brand powerhouse, Emporio Armani at Chadstone The Fashion Capital. We think you’ll have no problems finding something attractive, practical and meaningful from our list that will charm your special lady or man.
Emporio Armani mini handbag – AUD$860.00
Make your love big, but keep your handbag small. The version that the Chadstone store has in stock is a lovely minty green, a unique colour for someone with equally individual style.
Emporio Armani Retro Collection Analogical women’s watch – AUD$479.00
Fashion watches don’t get any more elegant than this. You can shop around the other fashion brands, there are some overly trendy women’s watches out there that are of serious questionable design and taste. Too big, too chunky, too blingy, clashing colour palette and just feels like clunky metal on your wrist. Give this to your special lady, and you’ll avoid her thinking you’re the kind of guy that will pick a hideous wedding ring.
Emporio Armani men’s wallet – AUD$340.00
The version that the Chadstone store has in stock is in navy, the perfect companion to the cobalt blue wallet featured above. The print on the sweat shirt is made of a grooved synthetic material so it’s very tactile and lovely to touch, which is what we think you’ll like your man to be as well.
Emporio Armani men’s watch – AUD$329.00
Still can’t find any suitable gift? Then this is the clear winner. We even featured this timepiece in our Christmas 2015 Gift Guide, yes that’s the enduring power of this particular watch and it’s classic design. It will still be as stylish for many more Valentine’s Day or Christmas to come. Don’t even bother counting how many more, just give this watch to your special guy and let its second hand do it for you (and him).