Truly, if not for our creative director’s stint as a style and fashion columnist for a men’s fashion magazine in Singapore, there would be no way in our normal course of marketing work that we get to write about a subject as random as body hair grooming.
It’s hard to go to great lengths about the subject and explore the long and short of the matter (apologies for the puns, but they’re fully intended) in a one page column so it’s by no means an exhaustive discussion, but here’s a peak of the article in print and an extract from the column published online.
Ideas Dispenser 
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