We lapped up Broadsheet Melbourne’s article on Nicole Warne aka Gary Pepper Girl not only because of the lovely pictures of the top Australian fashion blogger, but her quote below about social media engagement versus the size of social media following.
We’ve met some clients, even marketing people in Singapore who simply couldn’t get the concept of engagement and it just frustrated us a huge deal when we were there. Nicole quoting that in the article gave us a major “WE TOLD YOU” moment! Go check out the article for other insights into her success here. 
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