We’ve always heard people say that when a company needs to make staff redundant, marketers are always the first to go. Recently, this happened to a marketer we know and it made us wonder, are we that bad in holding on to our jobs?
How can it be that marketers who are supposedly the best in building brands, creating awareness and generating publicity can suck at promoting their own worth and contribution in their workplace, to the extent that their heads are the first on the redundancy chopping block?
The most obvious reason we can think of is if the marketers fail to demonstrate a return on their marketing dollars. But beyond that, are there other reasons that are hidden in the way businesses and corporations work that make marketers particularly susceptible to redundancies? We invite you to share your thoughts on the subject with us.