MINI goes upside down in marketing stunt

Talk about traffic stopping ideas. We saw this MINI Cooper Pop Up showroom at a busy intersection on trendy Posonby Road in Auckland that featured a MINI in a very gravity defying position. We’re sure someone in the marketing team at MINI must be humming to Lionel Richie’s Dancing on the Ceiling when the idea was conceived.

It’s also great to see the local community magazine Posonby News giving the Pop Up showroom the thumbs up with a write-up below.

MINI Cooper's Pop Up Showroom on Posonby Road, Auckland


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