How to do an in-store fashion event

We’ve been to in-store events in Singapore where the guests just turn up, gobble down all the food and drinks and leave without even touching a single product in the store or learning more about the brand. How is that effective events management, we scratch our heads and look at the PR people at these events? Who hired you guys?

When we were asked to hold an in-store event for a clothing brand, naturally we wanted to show the Ideas Dispenser difference/effectiveness in marketing. We managed to get EVERYONE to try on at least one piece of clothing, willingly, as we believed the customer that tries on an item, is in a better position to decide if he or she should buy the item. How did we do this? That’s our trade secret but, here’s how everyone enjoyed playing dress up, and they loved it so much, some even shared the pictures on Instagram.

P.S. Thanks to @shahreenbecks, @sakinah_meyers, @zunxd, @elizabethboon, @gwenjanelle, @daleyeoh, @jerontyw, @skimreyes, @seanseyfried, @satirical_imp. Ideas Dispenser





210ebbe4a8fd11e29b1a22000a1fb711_7 34e44510a97c11e2b23122000a1f98cf_7 1f166e3aa98a11e2b65722000a1fb376_7cf1f1fb2a8fd11e280e022000aaa09fc_7




About these ads

One thought on “How to do an in-store fashion event

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s